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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press
Page: 135

That's what I do—somebody's finally named it. Content Strategy for the Web by Kristina Halvorson. Content strategyis a relatively new niche discipline in the digital space. Contemporary websites offer more than just information about your company, contact information, and your product offerings. By writing great content with no keyword stuffing, the aim is that people will gladly share your links – so you need to make sure that you use eye-catching headings and that you give real attention to quality. The official primer for the discipline of Content Strategy will soon be available for your reading enjoyment. We all want a web that's more flexible, future-friendly, and ready for unknowns. We caught up with Kristina Halvorson, perhaps the best-known person in the field, after her talk at An Event Apart, and recorded this interview. When I first heard the term “content strategist” a few years ago, I thought, Yay! There's only one little flaw: our content is stuck in the past. Content strategy is one of the hot buzzwords in the web design world today. The most effective web strategies include 4 different kinds of content. A content strategy is required to succeed.